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Business-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
Author
Rizomyliotis, Ioannis.
Published
Cham, Switzerland : Palgrave Macmillan, 2017.
Call Number
658.804 R627B 2017
Location
Songkhla
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Global marketing : contemporary theory, practice, and cases / Ilan Alon ... [et al.].
Published
New York : Routledge, c2017.
Call Number
658.84 A454G 2017
Location
Songkhla
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
Author
Chaffey, Dave,
Published
London : Routledge, c2017.
Call Number
658.872 C433D 2017
Location
Songkhla
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Instructor's manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.
Published
Cham : Springer, 2017.
Call Number
380.1091724 I59 2017
Location
Songkhla
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Social marketing and public health : theory and practice / edited by Jeff French.
Published
Oxford : Oxford University Press, c2017.
Call Number
362.1 S678 2017
Location
Songkhla
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions / Elvira Ismagilova ... [et al.].
Published
Cham : Springer International Publishing, c2017.
Call Number
650 E38 2017
Location
Songkhla
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Events marketing management : a consumer perspective / Ivna Reic.
Author
Reic, Ivna.
Published
Abingdon, Oxon : Routledge, c2017.
Call Number
394.2 R347E 2017
Location
Songkhla
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Strategic marketing cases in emerging markets / Atanu Adhikari, Sanjit Kumar Roy, editors.
Published
Cham, Switzerland : Springer, 2017.
Call Number
658.8 S898 2017
Location
Songkhla
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher,Tahir Rashid and Ana Cruz.
Published
Abingdon, Oxon : Routledge, Taylor & Francis Group, c2017.
Call Number
658.872 D574 2017
Location
Songkhla
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Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
Published
New York, NY : Routledge, 2017.
Call Number
381.142 O58 2017
Location
Songkhla
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Author
Katz, Helen.
Published
New York, NY : Routledge, 2017.
Call Number
659 K19M 2017
Location
Songkhla
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Sport business analytics : using data to increase revenue and improve operational efficiency / C. Keith Harrison, Scott Bukstein.
Published
Boca Raton : CRC Press, Taylor & Francis Group, imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, c2017.
Call Number
796.069 S764 2017
Location
Songkhla
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